Our Business Areas

We are a Character Development company. Our characters are used to design a range of merchandise and used to do different licensing business with our licensees. On the other hand, we provide various professional services for our clients.

Original Product

We produce and sell originally-designed merchandise with Chiilaku Characters that include bags, stationery, mobile phone accessories, plush toys and more. You can find them at our online store and major departmental stores.

Product Licensing

The Licensee will be authorized to use Chiilaku Characters to manufacture, distribute and sell the licensed merchandise during a specific period in a specified location.
*Subject to Licensing terms and conditions.

Subject Licensing

The Licensee will be authorized to use Chiilaku Characters and designs for events, theme decorations (eg. in restaurant, coffee shop, shopping mall, party venue etc.) and printed materials.

Promotion Licensing

The Licensee will be authorized to use products of Chiilaku characters as premiums for sale promotions. In addition, Chiilaku character mascots can also be the spokesperson at events and publicity.

Design Services

We provide many design services such as character designing, mascot designing, graphic designing, product designing and webpage designing.

Original Design Manufacture (ODM)

We will provide comprehensive support; from the designing of the characters to the production of merchandise.

Micro-influencer Promotion Service

We provide micro-influencer/KOL/Blogger social media promotion service for enhance the turnover of merchants by positive reviews.

Other Professional Services

We provide various professional services, which includes social media marketing, search engine optimization (SEO) etc.

Check Out Our Video About Our Licensing Business

IP Commercialisation (Copyright) - Hong Kong Designed Cartoon Characters

Our Characters

Squly and Friends Image 1

Squly and Friends Booth Image

Squly & Friends

Squly & Friends live in Harmony Forest. Although everyone is different in his or her own ways and has different personalities, these happy friends are closely knitted and live happily together. The forest is their paradise. In this forest, everyone has his or her own little corner, and every corner is special in its own way! And this is what we call "harmony in diversity".

Squly and Friends Image 2

In 2014, Squly & Friends was crowned champion at the Original Character Design Competition organized by Comic World Hong Kong 38. Soon after this success, the comic column was featured on Yahoo Style Hong Kong to deliver positive lifestyle messages. We also launched several crossover projects with different brands and corporations, including Aeon, Asus, MTR Mall, LINE, Jumpin Gym U.S.A., Sino Art, Lab Made, PartyLand, SNAP, Spot! Mall, Domain Mall, HK China Travel Service, K88 Mall, HK SPCA, D2 Place Mall, Amoy Food, Design Gallery, Sigema, Popular Book Store, e-print e-banner, Taroko Park Kaohsiung Mall and more. Through these collaborative projects, our branding has been enhanced and our presence has grown across a diversified range of clienteles.

Story and Intro. of Characters

Free Download Area

Squly Facebook Page

Squly Singapore Facebook Page

Squly & Friends Website

Google Squly

Cattie Katie Image

Cattie Katie

Katie is an artist. She loves to travel and create arts inspired by her travel adventures. When she was in France on one of her trips, a kitty tailed her. Katie later adopted the adorable animal and named it Cattie. Since then, Cattie has joined Katie on her travels around the world. They have toured all over the world and explored different cultures, foods, architectures and nature. Katie’s travel experiences have given her lots of inspirations for her artistic creations.

An avid art lover, Katie wants to include all the unique features of the world in her art works. Therefore, travelling has become a part of her life. Katie loves her pet, Cattie, so much that she always brings Cattie along on her trips. She loves to sleep with Cattie.

Cattie was a stray cat in France. Katie ran into Cattie and adopted her. Since then, Cattie follows Katie around and lives with her.

Cattie Katie WeChat Stickers

Tar Tar Image

Tar Tar

Tar Tar enjoys working in different occupations. Thus, he left the countryside for more opportunities. He loves his life. “Work life balance” is his motto. “Sauce” is a wild boar that grew up with Tar Tar at the countryside. Sometimes, Tar Tar brings Sauce with him to work. Both of them love to eat tartar sauce, and they enjoy adding it to their food.

Tar Tar is very hard working and outgoing. He treats every job very seriously. He likes to share his work experiences with his friends.

Sauce is a very clean and tidy wild boar. It is also smart and loyal.

Tar Tar Image

Berum Image


Berum is our newly designed cartoon character. He is looking forward to seeing you soon!

Shop Now

Shop for your favourite cartoon character gifts & premiums via various online channels:


  • "Hong Kong Licensing Awards 2020"

    Best Hong Kong Property Award (Bronze)
    Organiser: Asian Licensing Association
  • "Hong Kong Licensing Awards 2019"

    Best Hong Kong Young Property Award (Sliver)
    Organiser: Asian Licensing Association
  • "Asia Pacific Creativity Industries Awards 2018"

    Asia Pacific Creativity Industries Awards 2018 Awardee
    Organiser: Asia Pacific Creativity Industries Association
  • "Bright Future SME's Youth Creative Entrepreneurship Award 2018"

    Bright Future SME's Youth Creative Entrepreneurship Award 2018 Awardee
    Organiser: The Hong Kong General Chamber of Small and Medium Business
  • "Hong Kong SME Innovation Award 2017"

    Service Innovation Award
    Organiser: Hong Kong Greater China SME Alliance Association
  • "Comic World Hong Kong 38 Original Character Design Competition"

    The Champion
    Organiser: Comic World Hong Kong

Media Interviews

HKET 香港經濟日報專訪 - 【香港製造】本地卡通角色IP以精品開路 大機構合作保銷情拓業務

TVB Jade - 財經透視 Interview (Short Video)

CAPITAL Magazine【創業家專訪】Chiilaku「原創卡通 締造創業夢」

East Magazine - 港產卡通進軍大灣區

Recruit Magazine Interview - 事業有 take 2 創意新開始

Hong Kong Wen Wei Po Interview - IT 男辭職創業 推原創卡通走向海外

Hong Kong Economic Times Interview - IT 男夥友創本土卡通品牌

青創家專訪 - Squly 可愛形象迅速引爆無限商機

香港貿易發展局經貿研究 - 亞洲人物角色成為歐洲品牌授權展矚目焦點 - 博泰文化 - 《史古利和朋友們》(Squly and Friends)

HKTDC Research - The Asian Character Invasion Proves a Hit at Brand Licensing Europe - BroadTeck - Squly and Friends

Headline Daily 商貿先鋒 專欄 - 好設計 妙故事品牌方程式《下》

Headline Daily 商貿先鋒 專欄 - 好設計 妙故事品牌方程式《上》

HKTDC 香港貿易發展局商貿全接觸 - 角色品牌網上爆紅 森林動物裝束變變變

Metro Daily 都市日報 - 新聞專題 - 森林動物裝束變變變

香港貿易發展局 - 知識產權商品化(版權) - 本地創作角色 - Squly & Friends (Short Video)

HKTDC IP Commercialisation (Copyright) - Hong Kong Designed Cartoon Characters - Squly & Friends (Short Video)

Headline Daily - 創意產業行內人士分享

The Standard - Digital media and licensing pave the way for business collaborations

HKTDC 貿發網小批量採購 中小企成功經驗分享

Face Magazine (Trading Express) Cover Story

Yellow Bus Magazine Cover Story

Sing Pao MINE Weekly Magazine Cover Story

Unwire 由本地網店玩到實體店 ! 香港自創品牌成功心得分享

TVB Jade - Think Big 天地 (Short Video)

Hong Kong Office

Address: D2, 9/F, Victorious Factory Building, San Po Kong, Kowloon, HK.

Telephone: +852 2301 3968

E-mail: info@chiilaku.com

Singapore Partner

Uniclusive Chiilaku Media Pte Ltd.

Telephone: +65 6767 9923

E-mail: vivian.chua@chiilaku.com